That Addresses Marketing Automation in Terms of Customer Experience (Ux). for Its Part, We Could Summarize Brandtech as a Trend That Gives a Quantitative Aspect to Components That Used to Be Strictly Qualitative. This Collects from Feelings to Messages. Affect the Top of the Funnel and Improve Performance and Brand Impact Thanks to New Technologies. Today, Within the Ecosystem in Which Brands Operate, There Are Many Factors That Must Be Taken into Account. for Example, It Is Critical to Consider How Consumers Feel About Companies,
Especially Compared to How They Feel About Their Competitors. in Summary, We Could Define Brandtech as the Use of Technology for Marketing Purposes . for Example, When the Pokémon Go App Boomed Globally, Mcdonald's Japan Posted Its First Profit in Eight Quarters by Turning Its Stores into Pokéstops and Pokégyms Within the Mobile Game. Mcdonald's Increased executive list Its Sales by 27% Due to This Action. Brand Tech Trends Not All Brands Find It Easy to Carry It Out. in General, Those That Are More Established Have It More Complicated. Also Those Sectors Where Contact with the Consumer Is Minimal, Such as Insurance Companies or Product Packaging Companies. Instead, It Is Easier Between Organizations Where Contact Is High. for Example, in Retail or Automobiles, the
Sales Process Often Involves a Lot of Interaction. Professionals Who Already Use Brandtech Believe That as Brands Increasingly Engage with Consumers Through Digital Devices, Brandtech Will Become the Primary Form of Marketing . It Is Based on Experiences What Really Sets Brandtech Companies Apart Is Their Ability to Create Emotional Experiences with Products That Consumers Want to Share with Others. Executive Master in Marketing Management, Sales and Digital Strategy Get Training from the Best Experts in the Sector I Want to Inform Myself! Companies Have Saturated