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PARBOTI RANI
Aug 03, 2022
In Real Estate Forum
While movies, for example, allow audiences to experience the film as if they are a character in the scene, businesses use VR to demonstrate and promote their products to potential customers. In fact, many industries have found a use of VR to transport people to places they might otherwise have to travel to or simply imagine. Before we dive into some examples of businesses that have used VR for marketing, it’s worth noting that virtual reality has a few key differences from another term you might’ve heard before in the same sphere: augmented reality. The video below runs through the key differences. Seeking inspiration for your own VR marketing campaign? Look no further. Below are nine of our favorite VR marketing campaigns and how they served the company's marketing strategy. Virtual Reality (VR) Marketing fax number list Examples Gucci Town Sephora’s Try-on Kiosk Wendy's and VMLY&R: Keeping Fortnite Fresh A Tribal Past: Bear River, a Nation: What Can Eeling Teach Us? Adidas: Delicatessen Lowe's: Holoroom How To Boursin: The Sensorium Toms: Virtual Giving Trip DP World: Caucedo Facilities Tour 1. Gucci Town High-end fashion house Gucci recently launched Gucci Town, a virtual world within the Roblox metaverse. Players can explore the town, learn about the house’s history, and connect with other people in the game. The interactive elements of Gucci Town are the mini-games, the browsable art exhibitions, and the Gucci store where people can purchase clothes for their Roblox avatars. When users wear the clothing they’ve purchased, they can spark conversations with others that are curious about the unique items and, as a result, are inspired to visit and discover what the town has to offer. 2. Sephora Try-on Kiosk Beauty retailer Sephora has kiosks where visitors can virtually.
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