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Shakib Khan
Jun 16, 2022
In Real Estate Forum
Clear which app categories are drawing the Coinbase User List most attention. Celebrity and influencer partnerships have become a major part of the app marketing playbook, with App Annie calling out Fortnite’s Travis Scott collaborations, Dunkin’s Coinbase User List campaign with TikTok star Charli D’Amelio and meditation app Calm’s work with Harry Styles as noteworthy examples. The app analytics firm suggested fusing celebrity ambassadorships with commerce channels like live shopping could prove fruitful for marketers in the future. It’s a blended strategy that companies like Coinbase User ListWalmart pursued around the holidays. Gaming continues to lead the pack among mobile apps, tracking to surpass $120 billion in consumer spending this year, per App Annie. A Coinbase User List separate study by Facebook recently said 28 million U.S. consumers have picked up gaming since March, with the mobile sector seeing 28% audience growth over the period. Social media has also emerged as a clear winner of the pandemic, with time spent per user spiking up to 325% YoY in 2020, according to App Annie. However, Newcomer apps within the category have Coinbase User List shifted its balance of power. Video-sharing platform TikTok — the most-downloaded app of 2020 — is projected to reach 1.2 billion monthly active users in 2021 as it sustains momentum that’s bested more established rivals like Facebook. App Annie noted that TikTok commanded “significant per-user engagement,” landing in the top-five apps measured by time spent. Growth in mobile engagement was not limited to the younger cohorts typically painted as smartphone-addled. Gen X and baby boomers alike spent 30% more time on their favorite apps last year, App Annie found.
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