Data from Argyle Social indicates that posts linked to third-party sites generate 33% more clicks than posts linked to owned sites. The same study found that over all, companies that post third-party content 75% of the time or more generate three times as many clicks per post on average. Argyle's study finds that the companies that drive the most traffic to their sites through social media include links to themselves in only 40% of their posts. Advertising Continue reading below Even if only 25% of your social posts are organized, and even if you're involved with relatively few social platforms, it can still drive a high volume of organized posts. Once you've invested in finding the best content in your feeds and determined that something someone else is posting might be of interest to your audience, why would you limit its use to a handful of social posts at all?
Scalability and efficiency through fax list reuse is the way to go here. Social media is, after all, only part of a savvy marketing strategy. As a marketer, you want to advance your strategy and truly use curated content to impact results, and to do that you need to work with a multi-channel distribution strategy for your curated content. What are the best ways to use curated content to build community, trust, and brand awareness while driving relevant traffic to your website? Here are a few. Advertising Continue reading below Post roundups of other people's content to your blog When you produce content roundups, quotes, news, etc., you can link to and tag many of the . This will immediately increase your inbound links, social media following, and clicks per post. Here at SEJ, a multi-author publication, writer Debbie Miller taps into the power of this tactic every few weeks with her internal link roundups.
Billed as the This Month in Social Media series, which generates reliably hundreds of actions and often thousands of readings. The more people connected to your content, the better. You can drive shares and traffic to your blog just by sharing and liking the work of others.This is how you build a community, but for added impact, you can also do it with influencers. Find thought leaders on topics relevant to your brand and ask them for original feedback (or just take quotes from their published assets) and create a roundup. When you do this, they'll likely share your page with their followers, and you'll be able to reach their audience through a medium those people trust. Compile curated newsletters Organized newsletters have grown in popularity over the past few years.